Saddlemen continues our strong commitment to supporting motorsports with the inauguration of our AMA Pro Road Racing Rookie-Of-The-Year award. This award joins our established AMA Pro Flat Track Rookie-Of-The-Year award as our highest profile sponsorship efforts in our long-standing support of the sport.

Our company president, and avid motorsport fan, Tom Seymour explained, "Racing is part of our heritage. We have supported many generations of up-and-coming racers through our Flat Track Program and now look to do the same with Road Racing. It is a great way to grow the sport and for Saddlemen to showcase our sport bike seat technology. I am very proud to see Daytona Sportbike teams racing on the very same seat an enthusiast can buy at their local dealer. Frankly, I can't wait to get things started at this year's Daytona 200!"

For the full story, direct from the AMA, check out their press release.

We look forward to honoring two outstanding rookies at the close of the upcoming racing season.

Since our founding, Saddlemen has been active in racing sponsorship. It's a passion.