It's A Story About The Journey, Not The Destination

Why We Ride is a story about who we are. Individuals with a desire to dream, discover, and explore. Seeking a life outside our daily confinements and sharing those moments together. It’s a story about the journey, not the destination.

Motorcycles represent the milestones of our lives. From a kid’s dream come true, to a retiree’s return to freedom. From a family riding together on the sand dunes, to hundreds of choppers carving through the canyons — the bond is the same. It’s about the passion of the riders and the soul of their machines.

Your senses will heighten as the world rushes in, your heart will beat to the pulse of the engine, your mind will race and set you free. Once you let a motorcycle into your life, it will change you forever.

Visit the Why We Ride website at www.WhyWeRideFilm.com

Don't miss Dan Jacobson Sr.'s excellent coverage of the AMA Pro Flat Track Racing 2013 Grand National Show on Todays Cycle Coverage!

"Following all motorsports for 40 years, I’ve seen it all. When it comes to close, fast, competitive racing there is one that stands out: The AMA Pro Racing Grand National Championship Flat Track Series wins every time. Maybe it’s because motorcycle flat-track racers are very different from any other motorsports competitor. The danger factor is unusually high because of the closeness and speeds on an unpredictable dirt track. All forms of motorcycle racing have their dangers, but none like the life-and-limb risks of flat track..."

"Flat track is the longest-running motorcycle-racing phenomenon. Since the day there were two motorcycles, the race has been on! Some industry icons and brands have supported the series for decades, such as Saddlemen Seat and Luggage, Motion Pro, K&N Filters, Vortex, Harley-Davidson, and Triumph..."

By Peter Starr in Health Care Weekly Review, Michigan Edition, February 25, 2013, Volume 29, Issue 8

Editor’s note: This article is a continuation of the research by Peter Starr, Editor-at-large for Health Care Weekly Review™, on the subject of prostate cancer.

In the nine years that I have been studying natural healing modalities for the reversal of prostate cancer without conventional treatments, I have also learned about ways we men can change elements of our life to reduce the risk of inflammation, that in turn will help your prostate. I am not talking here of diet and supplements but the other part of our lifestyle, namely exercise, the way we move and the way we sit.

I have ridden a bicycle for most of my 70 years and along with so many bicyclists I have ridden with the hard leather saddle that has the prong that protrudes forwards under the genitals. This style of seat creates a pressure right at the perineum area, which is directly below the prostate. In fact if one rides for a long time – usually several hours, that area of the body can “fall asleep” and give a tingling sensation caused by the restriction of nerve energy and blood flow. Abuse of this area can extend upwards to the prostate and can become the root cause of inflammation, which in turn may increase the potential of other prostate disease.

I have known some dentists that sit for long hours working on patient’s teeth in seats that also create unwanted pressure on the perineum. Many suffer from similar symptoms as the bicyclists and experience unwanted outcomes and disease. Given this knowledge, it behooved me to seek a solution.

On a recent business trip to Italy to interview some Italian doctors about attitudes towards natural prostate cancer treatments I came across a dentists chair that had a gaping hole in the middle. I immediately recognized the advantage for men who spend a long time sitting – no pressure on the perineum area. I learned that the seat was inspired by an American design of horse saddles from the 1850s – the McClellan Trooper saddle. If anyone needed relief it would have been cavalry riders! I brought this Italian dentist’s seat back to my office.

Next I went shopping for a bicycle seat that would achieve similar results and I found it on the internet from a Canadian company. As a life-long motorcycle rider who enjoys long rides, I had to acquire a seat for my motorcycle, and thanks to Tom Seymour of Saddlemen I got that too. Now Saddlemen offer many models of motorcycle seat with this central relief. See the attached photos and understand that we live in a world of great stress and toxicity. Sometimes it is the simple and doable things that can make a difference.

Be conscious of how you treat your body and you might just avoid another reason to contract a chronic disease.

Rancho Dominguez, Calif. - November 15, 2012 - Saddlemen is honored to be attending the AMA Motorcycle Hall of Fame Induction Ceremony this weekend in Las Vegas, NV.

Part of the AMA Legends Weekend, the Hall of Fame Induction will take place Friday evening, November 16^th at the Red Rock Casino, Resort & Spa. In addition to the current class of inductees, AMA Hall of Fame Legends Mert Lawwill and Malcolm Smith will be honored for their work and dedication to the sport.

The AMA Legends Weekend is also highlighted by the annual Dave Mungenast Memorial Concours d’Elegance, featuring an impressive lineup of rare and collectible motorcycles.

As the Official Seat of AMA Pro Racing, Saddlemen will be hosting a table at the Induction Ceremony and looks forward to commemorating these incredible athletes for their passion and dedication to the sport. Saddlemen is also the official sponsor of the Flat Track and Road Race Rookie of the Year Awards programs.

For more information on the event and to register to attend, visit http://www.motorcyclemuseum.org/Events/LegendsWeekend2012.aspx.

Click the flyer for larger version.

Since 1987 Saddlemen has been dedicated to offering high-quality aftermarket seats, luggage and accessories for all types of motorcycles. Designed for increased comfort and style, all Saddlemen products are built with industry-leading technology and premium materials. Saddlemen's vast line puts American craftsmanship on any type of bike - Harley, cruiser, touring, sport, dual sport, off-road, ATVs and snowmobiles. Whether you explore the open road, tackle some unexplored terrain or commute to work, Saddlemen's quality products will help you get where you want to go.

Rancho Dominguez, Calif. - November 9, 2012 - Saddlemen made its first stop on the 2012-2013 Progressive International Motorcycle Shows tour in Atlanta, GA this past weekend. The 13-stop tour makes its next stop this weekend, November 9-11 in Dallas, TX.

Saddlemen product specialists are traveling across the country with the IMS tour to display a wide variety of Saddlemen seats and luggage. Come find the Saddlemen kiosk in the marketplace to check out Saddlemen products, talk to experts about proper seat fitment and get recommendations about improving your riding comfort.

Among the products on display will be Saddlemen’s award-winning line of road luggage, including the new Pet Voyager. Saddlemen’s state of the art Adventure Touring seats and luggage will also be featured, as will several long-ride cruiser seats made with ultra-comfortable SaddleGel™. For those that prefer to touch and feel, seat demo stands will be set up where customers can sit and feel selected Saddlemen seats.

The highlight of the tour is Saddlemen’s new Track Seat Personalization Program. Saddlemen’s most advanced seats for sport and adventure bikes are now available with custom color options as well as with personalized embroidery. Customers can choose among 16 different color options for the center strip, the seating panel, the edge panel and the thread stitching. With so many possible combinations, your personalized sport or adventure seat is sure to turn some heads while providing a comfortable ride. For more details or to order please call 800-397-7709.

Upcoming IMS Events:
Dallas, TX - Nov 9-11
San Mateo, CA - Nov 16-18
Long Beach, CA - Dec 7-9
Seattle, WA - Dec 14-16
Washington, DC - Jan 4-6
Minneapolis, MN - Jan 11-13
New York, NY - Jan 18-20
Cleveland, OH - Jan 25-27
Novi, MI - Feb 1-3
Chicago, IL - Feb 8-10
Indianapolis, IN - Feb 15-17
Charlotte, NC - Feb 22-24

Since 1987 Saddlemen has been dedicated to offering high-quality aftermarket seats, luggage and accessories for all types of motorcycles. Designed for increased comfort and style, all Saddlemen products are built with industry-leading technology and premium materials. Saddlemen's vast line puts American craftsmanship on any type of bike - Harley, cruiser, touring, sport, dual sport, off-road, ATVs and snowmobiles. Whether you race on the track, explore the open road, tackle some unexplored terrain or commute to work, Saddlemen's quality products will help you get where you want to go. Saddlemen is the Official Seat of AMA Pro Racing.

• Saddlemen has released Adventure Track Seats for 2010-11 Ducati MultiStrada and 2012 Yamaha Super Tenere.
• Saddlemen’s Adventure seats combine rugged materials that withstand the elements and design features that provide long-lasting comfort.
• Saddlemen Adventure Track Seats are available through Parts Unlimited.
• Samples available for media evaluation.

Rancho Dominguez, Calif. – November 1, 2012 – Saddlemen has released new Adventure Track Seat applications for 2010-11 Ducati MultiStrada models as well as the 2012 Yamaha Super Tenere. MultiStrada and Super Tenere owners will now be able to upgrade to a Saddlemen Adventure Track Seat that combines comfort, durability and style.

From the SaddleGel interior and progressive density foam to the Gel Channel design, Saddlemen’s Adventure Track Seats is intended to provide unparalleled comfort and control for the adventure or dual-sport rider. Adventure Track Seats feature rugged covers composed of vinyl and micro-fiber suede to withstand the harshest of elements while also providing a secure and comfortable ride. These Saddlemen seats have integrated bag or cargo mounting points on the pillion and are available with a remote controllable front heating system.

The Saddlemen Adventure Seat’s handcrafted design comfortably cradles the rider during static or aggressive riding. The ergonomically designed pillion shape creates sturdy lumbar support for the MultiStrada rider while increasing cushion and improved sight line for the passenger.

Heated for 2010-11 Ducati MultiStrada 1200
Part # 0810-1141
MSRP $679.95

Non-Heated for 2010-11 Ducati MultiStrada 1200
Part # 0810-1140
MSRP $529.95

This Saddlemen seat for the Super Tenere features an intelligently engineered seat base and brackets to mimic the original seat’s height adjustability while improving fit. Both the rider and passenger portions of the Adventure Track Seat intermix with the original Yamaha seats. The rider’s front seat can also be used by itself to create a larger cargo platform. A new stand-alone rider solo seat is also available.

Heated for 2012 Yamaha Super Tenere
Part # 0810-1174
MSRP: $699.95

Non-Heated for 2012 Yamaha Super Tenere
Part # 0810-1173
MSRP $549.95

Saddlemen Adventure Track Seats are distributed through Parts Unlimited.

Lloyd Brothers Motorsports, Inc. (LBM) is proud to announce that multi-time Grand National Championship and AMA Pro Racing Tuner of the Year, Brent Armbruster will be joining the team effective immediately. 

“Our entire team and sponsors are extremely excited to have Brent join our efforts” exclaimed team co-owner David Lloyd.  “I have known Brent for almost three decades. His personality, work ethic, race craft and attention to detail will be a big step forward for the team.”

“I am really excited about a fresh start in 2013; working with the LBM team and Henry Wiles. I have known David and Michael Lloyd since we first raced Amateur Nationals when we were 14 years old. I have a lot of respect for what the Lloyd Brothers team has done in the past and their efforts to build the sport” said Armbruster.  “Henry is a great rider and his record speaks for itself.  I am really looking forward to excellent finishes next season as the team challenges for the overall championship” continued Armbruster.

To learn more about Lloyd Brothers Motorsports, Inc. log on to www.lloydbrothersmotorsports.com  or Lloyd Brothers Motorsports on facebook.