Saddlemen is pleased to announce the launch of the Kevin Schwantz Signature Seat for sportbikes. The Kevin Schwantz Signature Seat features Kevin’s world famous #34 as well as his signature embroidered on the seat.

“We are very thrilled to be working with Kevin, not only is he a great ambassador for the sport, he knows exactly what’s important when it comes to seating position on a motorcycle” says, Ron Benfield, Director of Sales and Marketing at Saddlemen, “Saddlemen will also partner with Kevin at his Schwantz Motorcycle Riding Schools, by fitting the school bikes with his signature seat.“

When Kevin retired from professional competition in 1995, the FIM felt the loss to the sport was so significant that they retired his signature competition number 34. It was the first time in the history of the sport that a rider had been so honored, and his number 34 continues to be one of the most recognized symbols in racing. “I am excited to work with Saddlemen on the development of this seat and more”, says Schwantz, “my students and racers to come will benefit from the relationship as we continue to develop hi tech sport bike seats.“

Saddlemen has been crafting seats for racing for nearly 20 years, starting in Flat Track and now for sport bikes and Road Racing. Its patented channel design has set the standard for performance and design. The Schwantz School was started in 2001 with the goal of making better, safer and more confident riders. The Schwantz School holds the honor of being the only track-based school to be recognized by the Motorcycle Safety Foundation (MSF). Available at your Parts Unlimited Dealer. MSRP $299.


Saddlemen continues our strong commitment to supporting motorsports with the inauguration of our AMA Pro Road Racing Rookie-Of-The-Year award. This award joins our established AMA Pro Flat Track Rookie-Of-The-Year award as our highest profile sponsorship efforts in our long-standing support of the sport.

Our company president, and avid motorsport fan, Tom Seymour explained, "Racing is part of our heritage. We have supported many generations of up-and-coming racers through our Flat Track Program and now look to do the same with Road Racing. It is a great way to grow the sport and for Saddlemen to showcase our sport bike seat technology. I am very proud to see Daytona Sportbike teams racing on the very same seat an enthusiast can buy at their local dealer. Frankly, I can't wait to get things started at this year's Daytona 200!"

For the full story, direct from the AMA, check out their press release.

We look forward to honoring two outstanding rookies at the close of the upcoming racing season.

Since our founding, Saddlemen has been active in racing sponsorship. It's a passion.


Visiting A Few Moments With Racing Legend Kevin Schwantz In Milan

Earlier this month, while Saddlemen was on hand for the International Motorcycle Exhibition in Milan, Italy, we had the opportunity to catch up with a friend of the company, international racing legend and racing school operator, Kevin Schwantz.

Above: Kevin with Saddlemen's Ron Benfield (at left) and with David Echert (on the right).

Connecting with the international riding community at events like EICMA is an exciting opportunity, and a part of our aim to increase our worldwide market and exposure.



Our Staff Visit This Year's International Motorcycle Exhibition

The Saddlemen team is proud to have our own Ron Benfield representing us this week at the Milan Fair as part of the major EICMA International Motorcycle Exhibition in Milan, Italy.

We are their, in conjunction with our European distributor, Parts Europe to meet face-to-face with "movers and shakers" of the motorsports industry in Europe, and to introduce and further familiarize them with the Saddlemen product line.

We're really fired up about this exciting opportunity.


Sponsored Riders In Chase For Championships

We at Saddlemen are proud to see a number of our sponsored racers closing in on the Grand National Championship. Jared Mees, Jake Johnson and Sammy Halbert are running "one, two and three" coming into this Saturday's races in Pomona.


We hope to see you out there to cheer on your favorite racers.


We're There For This Year's Major MotoGP United States Grand Prix

Saddlemen staffers are up in northern California this weekend for one of the biggest events in motorcycle racing, the United States Grand Prix at Monterrey's world famous Laguna Seca raceway.

We're there meeting and working with racers and teams as part of our constantly growing sport bike and racing seat development.

Saddlemen values going "right to the source:" whether it's racers, engineers, custom builders or summer tourers, commuters and weekend warriors. We know that first hand experience and feedback leads to the best products.


An Excellent Example Of Our Craft

Recently our seat makers got the opportunity to build a custom seat for Jim Grant, owner and publisher of Jim was kind enough to send us this photo of the seat, now installed on this great looking track machine. Rotax with custom Saddlemen seat

Working from our tried-and-true Flat Track racing saddle design, our crafts people gave it a tough, durable and stylish "carbon-fiber" vinyl cover, with custom embroidery.

Custom seat design and tailoring has been a cornerstone of Saddlemen's work since our founding. To see more examples and information, check out our custom seat section. Our customer service staff is ready to help to create the perfect seat to meet the performance and style demands of any rider.


Recent Wins Put Saddlemen-Sponsored Rider Into The Lead In Flat Track Racing's Grand National Championship Field

Saddlemen racer Jared Mees nailed another win on his Rogers Lake Racing/Blue Springs Harley-Davidson XR750 at Hartford Motor Speedway’s first-ever half-mile flat-track race of the AMA Harley-Davidson Grand National Championship in Hartford, Michigan on June 11th.

It was just two weeks ago when Mees, the 2009 AMA Pro Twins Champion, won the historic Springfield Mile. He also came within one spot of making history by almost winning the famous Springfield TT national on his Honda CRF450. With his victory at Hanford he sits firmly on top of the Twin series point tally with a 14 point margin and is in a pitched Grand National Championship battle with series leader Sammy Halbert and fellow racer Jake Johnson.

With this win and regional short track wins during the off week, Mees is reaffirming his strengths as an all-around racer. Certainly, with national wins on mile and half-mile tracks and a second on the TT within the last three weeks he’s proving to be a force to be reckoned with regardless of the distance or machinery.

In the main event Mees, beat runner up Kenny Coolbeth by a tick over three seconds – quite a distance in the hotly contested event. Meese is now on tap to buy dinner for Saddlemen President Tom Seymour (who is arguably Jared’s biggest supporter) by winning the night’s points-paying Dash-for-Cash over the Kawasaki of Johnny Lewis.

For more information on Jared Mees and the other racers who battle in the AMA Pro Flat Track Grand National Championship, visit the AMA Flat Track Home Page. For specific news about Saddlemen supported racers and events, visit our website's Racing Section.


Clovis, California Motorcycle Racing Museum Celebrates 20th Anniversary

Saddlemen's founder and president, Tom Seymour recently travelled up north for the Dan Rouit Flat Track Museum's big 20th Anniversary Open House, in Clovis, California.

Besides all the great times that are standard for an outstanding event like this, Tom also got to be there when Dan Rouit was informed of his invitation for induction into the Trailblazers' Hall of Fame next year. Seen above, left: Saddlemen's Tom Seymour with Dan Rouit, and at right, film maker Peter Starr presenting an autographed book to Dan, for the museum.

For more images (including lots of excellent shots of vintage racing bikes) and complete coverage of the Open House, we suggest checking out this posting at for the full story and content.

Saddlemen has been connected with motorcycle racing from the very beginning. We were founded by race fans, and still proudly sponsor racers, races and race-related events. It's in the fabric of what we do.


Honoring The Year's Top New Grand National Championship Series Racers

Saddlemen is proud to continue our commitment to support motorsports and motorcycle racing through our continued sponsorship of the Rookie-Of-The-Year Awards for the AMA Grand National Series of flat track racing. This year marks our second year in a row sponsoring the award.


Last year, Saddlemen's President, Tom Seymour, was pleased to present the 2010 Rookie-Of-The-Year Award to P.J. Jacobsen (seen at left). We look forward to the opportunity to honor this year's top new flat tracker at the close of this season.


Saddlemen's official press release covering our sponsorship of this award is available HERE for printing or downloading.


From the very beginnings of our company, Saddlemen has supported racing and racers. It's in the fabric of what we do and why we do it.